USNMix Report: Good news for
Amazon Alexa users,
it will soon start talking in Hindi.
it will soon start talking in Hindi.
India is a leading emerging
market for Amazon's global team and the team is working on equipping this
voice-based assistant with the capacity of more regional languages, which has
become an essential part of the living rooms of the country.
India is a leading emerging
market for Amazon's global team and the team is working on equipping this
voice-based assistant with the capacity of more regional languages, which has
become an essential part of the living rooms of the country. Although this
smart speaker has just arrived in India a little while, but the popularity of
smart devices like Alexa is increasing rapidly in the country.
Smart Speakers Market Share
59%
According to the
International Data Corporation (IDC), the Amazon Smartphone market share of
Amazon Echo was the highest at 59 percent in 2018, followed by Google Home's 39
percent stake. Alexa Vice President and Chief Scientist Rohit Prasad said,
'Yes, we are equipping Alexa with the capacity of regional languages for the
Indian market. But they are in the early stages. ‘At the moment, Alexa can
understand some Hinglish Commands, but its number is quite low.
Prasad said apart from
Amazon's pioneering program 'Re: Mars' organized here, It is a challenge for
relevant, cultural as well as content related to us because the question is not
that the language needs to be understood in Hindi. We can do this very easily,
but whenever Alexa speaks Hindi, then it should come in Indian accent. There
are several dialects and accents, which Alex has to understand and answer
accordingly.'
According to him, even those
jokes who look good in America will not be right in Indian languages. Prasad
said, "Our challenges are not about language, but culture. We believe in
providing an excellent experience to please our customers, but not giving them
half-incomplete things. We are working on resolving these issues in Indian
perspective." Apart from Alexa Hindi, Tamil, Marathi, Kannada, Bengali,
Telugu and other regional languages will also speak. Prasad said, 'We want that
Alexa is everywhere and it should not be talk like a machine but in a
comfortable way.'
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