USNMix Report: The winner of
social media emerged
as a watchman 'Chowkidar'
as a watchman 'Chowkidar'
The Bhartiya Janata Party
(BJP), led by Prime Minister Narendra Modi, is heading back to form government
again on Thursday and it has also played a role in social media and traditional
media in this victory where the BJP has more organized methods than its rivals
to its target audience. Has been successful in reaching out. The BJP's efficient
social media system was activated several months ago and it soon achieved the
highest rating on print, television and social media networks.
Congress's campaign failed
to put an impact on the public
The party resorted to
attractive radio jingles to convey its message to the maximum voters, who
continued on FM channels across the country. The charming catch line of the
BJP's 'Once Again, Modi Government', 'It's possible', 'I am also a Chowkidar'
and 'Come on, Modi Modi' is popular in every age group. The party's 'Chowkidar'
also was unmistakably successful on social media platforms, while the 'Chowkidar chor hai' campaign of the Congress failed to give any impact.
I was also impressed with
the Chowkidar campaign
According to a survey
conducted by Noida leading marketing company Bujoka, where 54 percent of the
top digital media analysts of the country believed that I was also impressive
with the 'Chowkidar' campaign, 65 percent of the respondents believed that the
watchman thief (Chowkidar chor Hai) was a mistake. About 91 percent of the people admitted that
digital media is effective in influencing voters in the country and Prime
Minister Narendra Modi and his party are the most active leaders and party on
social media.
All made the radio jingles
accessible
As a medium, the radio made
remarkable progress in political advertisements and the BJP made its mark on
all radio jingles. According to TAM ADEx, a part of TAM Media Research, the BJP
gave political advertisements on the radio with an 88 percent stake in the
March. In the case of publicity on social media, the BJP had already surpassed
the other parties.
In relation to posting
political advertisements on Facebook, political parties paid a total of Rs
27.73 crore, in which the BJP was at the forefront. On Facebook, the BJP paid
Rs 4 crore advertisements alone, which was 200 percent more than Congress's 1.8
crore. The number of Modi followers on Twitter is 4.63 million, while Rahul's
follow up is more than 88 lakhs. Not only Twitter, Modi has 4.3 Crore followers on Facebook, while Rahul has only 25 lakh followers. More than one
crore people have downloaded the 'Narendra Modi' app.
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